Beacons broadcast over Bluetooth and phones in the range can read them. Eddystone-URL works by broadcasting a short URL to a web browser that can display nearby URLs to users. This technology is called Physical Web.
Reach your customers right on thier cell phones
Push is silent, straight to users notification pull down menu
Change your Call To Action as often as you need
Link to your Website or Landing Page
Native to the Chrome Browser and Physical Web
No limit on amount of traffic recieved from beacon
USE IS ONLY LIMITED BY IMAGINATION